.theebillyporter regaled a streetfront crowd Thursday night and helped Bloomingdale’s unveil its holiday windows.
Sizing up Thursday’s festivities on Friday morning, Frank Berman, executive vice president and chief marketing officer, enthused about the “incredible turnout” and Porter’s “spectacular” performance, as well as “how nice it was to see the smiles on everyone’s faces.” This year’s unveiling was the first group one since John Legend performed in 2019, before the onset of the COVID-19 pandemic.
Thursday night several passersby on Lexington Avenue stopped in their tracks after realizing it was Porter performing. A few commented what an unexpected choice he was for Bloomingdale’s. “He’s a phenomenal performer, who has a great story on his own and he is certainly an award-winning talent. That’s what we’re looking for — people who engage our customer base, today and those for tomorrow,” Berman said. “He definitely spans a wide range. That’s why we chose to work with him.
New York is dealing with a major downturn in office occupancy, and a recent survey of 160 New York City employers by the Partnership for New York City showed that only 9 percent of employees are back to the office five days a week. Rates are expected to climb, and asked about how telecommunity and hybrid working will affect daytime holiday shopping, Berman said, “Some days are crowded. The street was crowded last night on both sides of Lexington Avenue.
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