Billy Hogan says that the approach of the Liverpool owners remains one with sustainability at its core
Liverpool chief executive Billy Hogan has explained how he and the Fenway Sports Group leadership team at the Reds deal with criticism.
It hasn’t been, however, all smooth sailing and FSG have had to cave to fan pressure after misreading supporter sentiment on several occasions, from the attempted furloughing of staff during the pandemic, to attempts to trademark the Liverpool name; from attempts to raise season ticket prices to a botched plan to join the doomed European Super League plot. On each occasion they have had to be forced into a climbdown as fans made their feelings known.
Hogan, who was part of the FSG team that acquired the Reds and who has been working full-time for the club since 2012, has the responsibility of guiding the club on a day to day basis. At such a major global sporting club as Liverpool, with a legion of fans around the world well into the millions, criticism comes as part of the job, and it is something that FSG have had to endure a fair bit of.
“That is part of the job. I think that the most important thing from my perspective, and our perspective as a club, is to be focused on what we are trying to achieve. Sometimes matches can go different ways for various different reasons. We also need to be focused on what we are trying to achieve long-term, and ultimately we are trying to run the club in the best possible way we can.”
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