First came Angel City FC. Now, meet Monarch Collective, a new way to invest in women's sports
Rams quarterback Matthew Stafford and his wife join Angel City’s sprawling, celebrity-rich ownership group, after falling in love with the NWSL franchise.The landmark Title IX law mandating equal opportunities in sports for women and girls has beenresulting in scores of female athletes and more interest in watching women compete at professional levels.
Additionally, cord-cutting has given women’s sports more opportunities to be broadcast on digital media platforms, rather than just relying on traditional broadcast television. That has made games more accessible, said Ceyda Mumcu, chair of the sport management department and an associate professor at the University of New Haven.
“That has been the major challenge for women’s sports,” she said. “If you can’t find it on a media outlet, if you can’t find it in your local, geographic region to go attend, then how can an audience be aware of this product?” Holland remembered learning that the National Women’s Soccer League was the first professional sport to get back to competition during the early days of the pandemic in 2020. But only “superfans” like her and her partner Annie even knew that the league was back, much less where games were being broadcast. Holland later became an early investor in Angel City.
“I have been a lifelong sports fan, but as a viewer, it has always been hard to find out where to watch women’s sports, if they have been available to watch at all,” Holland wrote in her email.
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