.BTS_twt remained a steady presence atop the Billboard charts in 2021, while continuing to redefine what pop music means on a global scale.
— a cheery, toe-tapping tune that cheekily name drops Elton John — replaced “Butter” for one week at the charts, before “Butter” resumed its reign at No. 1 the following week.
Following in the footsteps of Jason Derulo and Megan Thee Stallion, veteran pop-rock hitmakers Coldplay dropped a BTS collaboration titled “My Universe” in Sept. After it bowed atop the chart, BTS’ total No. 1s climbed to six in just two years, proving the boy band’s magic touch in lifting their collaborators from various musical eras and genres to the coveted No. 1 spot, where Coldplay hadn’t found themselves since 2008 .
Outside of the charts, “Dynamite” finally opened the door for BTS to the Grammys in two historic ways. In 2021, BTS competed for best pop duo/group performance, making them the first Korean pop group to vie for a trophy at the awards show.
Outside of the Grammys, BTS racked up multiple wins at the Billboard Music Awards in March; the MTV Video Music Awards in September; and the previously mentioned AMAs in November, which turned into a mini BTS concert thanks to performances of “My Universe” with Coldplay and a show-closing “Butter,” both in front of a Microsoft Theater audience brimming with ARMY members filling in the venue’s every tier.
Behind the scenes, the newly rebranded HYBE was making moves stateside to further solidify their footing in the U.S. music market. In April, HYBE purchased Scooter Braun’s Ithaca Holdings for $1.05 billion. Following the sale, HYBE “went from being a small agency with a valuation of 10 billion South Korean won in 2011 to an industry juggernaut worth over 1,000 times more ,” according to a
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