Chief Content Officer leilacobo reflects on three months of BillboardEspañol.
Billboard EspañolWhen I came to work at, 20 years ago , I felt my mission was to “translate” our music, our culture and our artists to the mainstream, English-speaking world. I looked around me and I couldn’t understand why major media companies ignored what happened musically in Spanish. The lack of interest extended to other areas, like film and television. We were virtually invisible. It felt like language was an unbreachable barrier.
From one a column a week, we went to a page, several pages, a Latin department and a wide array of coverage that includes a vast menu of videos, social media and reporters in the Latin world, in addition to the Billboard Latin Music Awards and, of course, our unparalleled Billboard Latin Music Week.and we’ve made history.
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