Bilingual Campaign: Hyundai crosses over cultures with its first bilingual campaign to target Hispanic and general audiences - Revista Merca2.0 |

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Bilingual Campaign: Hyundai crosses over cultures with its first bilingual campaign to target Hispanic and general audiences - Revista Merca2.0 |
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Bilingual Campaign: Hyundai crosses over cultures with its first bilingual campaign to target Hispanic and general audience...

. No matter how far away we may be, where we go, or where we are from, the campaign’s uniting anthemic brand message is that it’s the miles we travel together that create memories and bind us together.While “miles” are typically thought of as markers of geographic separation, they can unite us when used to create experiences that bring us together, as seen in Hyundai Motor America’s first bilingual anthemic brand campaign.

The English and Spanish TV ads, radio spots, streaming audio, and digital assets are geared toward both the general market and Hispanic audiences. They will be distributed across the country through December 2023.De Madrid a la Ciudad de México, la fuente más confiable de estrategias de mercadotecnia a nivel global. Una mirada a las estrategias de las grandes marcas y las tendencias del consumidor.

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