The major issues resulting in disgruntled customers on South Africa’s mobile networks.
A report by PwC has revealed that mobile data causes the most conversation traffic between mobile networks and users, but SIM cards cause the most negative customer sentiment.The report tracked 1,617,345 public mentions of South Africa’s mobile networks, namely Telkom , MTN , Vodacom , Rain , and Cell C , on social media between 1 January and 31 December 2023.was among the lowest studied, at -18.8%, second only to Internet service providers .
Rain was the only network operator with positive net sentiment related to data. The report notes that this is due to Rain’s social media posts involving data packages encouraging positive engagement with the brand. Below is a table showing mobile network products, their respective conversation volume, and net sentiment.Network quality was found to be a prevailing issue across all networks, with 33% of all complaints directed at operators concerning network quality.
Headline MTN Pricewaterhousecoopers (Pwc) Rain Telkom Vodacom Cellular
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