Despite the cancellation of many live events—concerts and ganja gatherings that draw tens of thousands of tourists to states where recreational cannabis is legal—data suggests that this will be the biggest 420 in terms of sales in the industry’s history
that draw tens of thousands of tourists to states where recreational cannabis is legal—data suggests that this will be the biggest 420 in terms of sales in the industry’s history.
Sherman says his company is seeing a compelling narrative in the data coming out of dispensaries. An average day in April this year has seen daily recreational sales up between 15% and 20% compared to the same time last year across the 13 states in which Flowhub has clients. The average transactions are also up 20%.
High Point: 420 is typically the biggest sales period of the year for dispensaries. This April, cannabis consumers stocked up early.Steve DeAngelo, the cofounder of Harborside, one of the nation’s best-known dispensary chains, says cannabis has always fared well in economic downturns. With Americans sheltered in place, delivery companies are doing the industry’s grunt work by getting cannabis orders to doors with just a few clicks. Delivery businesses have enjoyed some of the industry’s most impressive growth. Since California instituted COVID-19 restrictions in mid-March, Emmett, the year-old delivery service based out of Los Angeles, has seen its sales grow by 349% while new sign-ups jumped 230% and first-time deliveries grew 275% over the last 30 days.
Great American Smoke-In: Weedmaps is hosting a virtual 420 party with Wiz Kahlifa and other cannabis-friendly celebrities.Eaze, a marijuana delivery software company based in Los Angeles which is backed by investors including Snoop Dogg, has also experienced a similar 420-pandemic boom. In aggregate, from March 13 to April 16, new customer signups are up 62% and first-time deliveries are up 55% since February.
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