The sudden mass exodus of workers from the workplace during the Covid pandemic has accelerated the development and uptake of technologies that make a vast number of employees capable of remote work, and being productive.
The sudden mass exodus of workers from the workplace during the Covid pandemic has accelerated the development and uptake of technologies that make a vast number of employees capable of remote work, and being productive, notes consumer insights consultancy, BrandMapp.
Director of storytelling for BrandMapp, Brandon de Kock, said: “It’s a picture that’s totally in line with the latest Quarterly Labour Force survey showing that while unemployment is rising as a percentage of the total population, we are still adding hundreds of thousands of jobs back into the economy.
“Is this because the corporate behemoths are less inclined to enable the more flexible working conditions that employees are wanting?”In line with global working trends showing an average of 39% of the world’s workforce practising hybrid work, BrandMapp pointed to a limited return to the 5-day office week. Almost half of the middle-class earning under R40,000 a month has returned to the pre-pandemic work routine, while 36% of them have become hybrid workers.
With employee demand for flexible working conditions front and centre, and hybrid work options touted as one of the important ways that employers can compete for top talent, it’s helpful to know what kinds of companies are enabling this. “When we look at the return to the corporate 5-day-week in the office for South African managers, senior and middle management reflects the global average – which is a 44% full-time return to the workplace. However, our junior managers are clearly holding down the fort,” said De Kock.
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