The Afrikaans music concert, Afrikaans is Groot (AIG), is once again causing uproar on social media for including controversial singer Steve Hofmeyr in the show’s 2019 line-up.
reached out to as many of the sponsors as possible for comment on their involvement in the show featuring Steve as the headlining act. Most of the brands listed as sponsors on AIG’s marketing material for the show said they are not involved in any of the creative elements of the show. None of the sponsors said they would consider withdrawing their sponsorship based on Steve’s involvement.described it as"a beacon of hope in a time of challenges".
"We are not involved with the production of these shows or with the selection of artists performing at the shows, but publish coverage of these shows and interviews with many of the artists in our magazine as well as on our digital platform. We also publish marketing material related to the shows as this information is relevant to many of our readers.
"It is not the function of AIG to get involved or comment on the personal or public viewpoints of any artist, including Steve. Those who bought the tickets did it with his participation as part of the offering – each ticket is a contract with the buyer. Therefore, as one of the country’s most popular music stars, Steve is still performing in the concert.
"AIG has immense appreciation for the involvement of sponsors in the Afrikaans music industry and their contribution towards its tremendous success."Several brands listed on the AIG website as sponsors, have said they are not involved in the 2019 concert featuring Steve Hofmeyr at all.
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