Outside Lands draws about 75,000 visitors a day over the three-day event in Golden Gate Park and that presents a golden opportunity for more than just the bands.
SAN FRANCISCO -- The Outside Lands music festival kicked off this weekend, giving people a chance to see some of the biggest bands in the country. The annual Golden Gate Park event is music to the ears of the lucky small businesses that get an opportunity to connect with new customers.
Outside Lands is huge, drawing about 70,000 visitors per day over the three-day event. That presents a golden opportunity for more than just the bands. The event prioritizes local food vendors but getting a spot there isn't easy. "Not so much getting into the printed ads of the world and the social media marketing of the world but making sure that we're out in the community, connecting with people directly. I think that is a necessary thing for a business," he said.
Martin Olive founded the Vapor Room, San Francisco's oldest cannabis dispensary. He said he's not surprised that things didn't take off as smoothly as many predicted.
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