South Africa’s top ISPs, including Afrihost, Mweb, Webafrica, and Axxess, are fighting for supremacy.
The latest Google Trends data shows that Mweb is losing brand awareness and that Afrihost , Webafrica , and Axxess are doing well.
However, IS changed its marketing strategy in 2011 which accompanied a strategic shift at the company. Although it was sad to many industry players who fondly remembered the company, its brand was no longer the powerhouse from the nineties and 2000s. During this period, numerous affordable uncapped ADSL products were launched, and Vumatel, Openserve, and other network operators started to roll out fibre-to-the-home.
ISPs without a strong marketing and brand strategy started to see a decline in interest in their products.
Axxess Bitco Headline MWEB Rain Webafrica Broadband
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