Some in the dairy industry are campaigning against alternative milk, cheese and butter products that use terms like 'milk,' 'cheese' and 'butter' in labels.
Wisconsin, known for its dairy farms, recently told retail food stores to remove any product that didn't comply with the statutory definition of butter, which requires that it be made from milk or cream.
Today, her products are sold in 12,000 stores across the U.S. Sales are booming, Schinner said, citing growth of 168% last year. Her company now makes a whole line of dairy-free products, including versions of chèvre, cream cheese, mozzarella, roadhouse cheese — and Schinner’s No. 1 product: butter. Entrepreneurs such as Schinner have been riding a wave of popularity for plant-based products, especially dairy alternatives. Plant-based milk retail sales totaled $1.8 billion for the year ending May 25, a 6.5% increase, according to data from Nielsen. Cheese substitute sales totaled $117 million, showing 17.4% growth. Cashew butters were up to $12.6 million, representing an uptick of 4.9%.
Such dire circumstances have led some in the dairy industry, most notably lobbying groups like the National Milk Producers Federation, to campaign against alternative dairy products — specifically their use of dairy terms on labels. Changing consumer tastes are regularly cited as a chief cause of dairy’s slow demise, but vegan products using labels such as “milk” — or, in this case, “butter” — are seen by the milk lobby as misleading consumers to unfairly steal market share.
States have been considering legislation of their own. The Plant Based Foods Assn. counts 10 that have tried or are trying to limit sales of dairy alternative products. Wisconsin, however, has tried taking a slightly different tack — at least when it comes to butter imitators. It ordered supermarkets to take any non-dairy product labeled “butter” off of its shelves.
The memo, which cited other non-dairy products, including one from Upfield brands, came in response to industry complaints about Miyoko’s Kitchen, according to copies of emails to state regulators.
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