Brands like Pfizer, Audi and General Mills are concerned that the platform could host more-objectionable content as Musk rethinks his approach to content moderation, the Wall Street Journal reported.
General Mills Inc., said it’s temporarily pausing advertising on Twitter, joining Pfizer Inc., Volkswagen AG’s Audi and other brands rethinking their presence on the platform now that Elon Musk has taken over and is making his mark on the social media company.
Brands like Pfizer, Audi and General Mills are concerned that the platform could host more-objectionable content as Musk rethinks his approach to content moderation, the Wall Street Journal reported, citing people familiar with the matter it didn’t name. Among the considerations will be whether public figures who have been suspended, such as former President Donald Trump, will be allowed back on the platform.
“Clients don’t want conflict, they don’t want controversy,” Sorrell said in a Bloomberg TV interview at the Web Summit in Lisbon on Thursday.
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