BIC's 'Buy a Pen, Donate a Pen' initiative aims to distribute over one million pens to schools in South Africa, supporting education and addressing the high school dropout rate.
As South Africa prepares for the 2025 school year on January 15, parents and learners are excited for new beginnings but also facing financial challenges, especially when it comes to purchasing school supplies . This year, BIC plans to expand its 'Buy a Pen, Donate a Pen' initiative, aiming to distribute over one million pens to approximately 400 schools during its annual roadshows, set to take place from March to June 2025.
South Africa’s high school dropout rate remains a pressing concern, with over 41% of learners failing to complete their education. BIC’s initiative is helping to bridge this gap by ensuring that more students have the necessary resources to succeed in the classroom. As families make their final preparations for the new school year, BIC encourages parents to make the back-to-school process more enjoyable by involving their children in selecting items such as stationery and lunchboxes. For children entering their tween and teenage years, BIC highlights the importance of encouraging creativity and individuality to navigate social and academic pressures. Research has shown that writing by hand strengthens the emotional connection to words, providing learners with a valuable opportunity to express themselves. BIC also encourages families to explore the mental health benefits of journaling, drawing, and doodling, making the simple pen a gateway to personal expression. To celebrate the start of the school year, BIC is inviting South Africans to share their back-to-school moments on social media. BIC’s back-to-school products are widely available at major retailers, including Pick n Pay, Checkers, and Spar. By choosing specially marked BIC items, consumers can support the “Buy a Pen, Donate a Pen” initiative, helping learners across South Africa while purchasing high-quality, affordable stationery
Education School Supplies South Africa BIC Buy A Pen Donate A Pen
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