Investors worry about Beyond’s longer-term prospects as competition increases in the imitation meat sector
Beyond Meat fell sharply early on Thursday after releasing a disappointing sales projection for the fourth quarter, sparking concern that the company’s fast growth of recent years is tapering off.
“I feel enormously confident about where we’re headed,” Brown said on the call. He added that Beyond wants “to guard against having to run through another set of challenges”. Brown sought to play down those concerns on the call, noting that Beyond Meat has the highest brand recognition in the category and is the No 1 product in retailers.
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