Beyond Meat made an explosive stock-market debut on Thursday, with shares surging by as much as 163%.
The meat-substitute company has spent the last decade trying to win over meat eaters, making deals with chains including TGI Fridays and Del Taco.
"It costs a lot of money to go out and buy a Tesla," Brown told Business Insider."It takes $6 to buy the Beyond Burger and make a statement about what you believe in."The meat-substitute company's shares skyrocketed following its debut on Thursday, at one point surging as much as 163% and boosting the company's valuation to more than $3 billion.
Beyond Meat's products are sold at major grocery chains including Kroger, Target, and Whole Foods. Chains including Bareburger and TGI Fridays have the Beyond Burger on the menu, while Del Taco serves Beyond Tacos.Brown says that Beyond Meats is pro-carnivore in part simply because it means more potential customers. While the plant-based food industry generates anthroughout the US economy, Brown says that meat is a $1.4 trillion business — more than 100 times greater.
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