First established in the Waterloo Region, the national program kicks off with free pollinator plant seeds sent anywhere in Canada, while supplies last
The Fly Home Project, a first-of-its-kind environmental initiative that combines the real estate industry, conservation groups, and community members to help address rapidly declining populations of pollinators, is growing beyond Cambridge and Waterloo region this spring with a network of support that is now North American wide.
The internationally beloved Monarch Butterfly was added to the IUCN Red List of endangered species in 2022, signalling a serious risk to their existence. Monarch Butterflies travel nearly 3,000 miles during their migration from southern Canada and northern United States to their overwintering destination in Mexico, and provide an invaluable service of pollination, essential for many ecosystems to thrive.
Milkweed is the host plant for Monarchs and without it, they can not survive. In a matter of weeks, more than 700 hundred seed packs were distributed and in return, messages from across Canada came flooding in with requests from eager participants to expand the program. “In order to expand the program, I knew a collaborative approach to meet the demand would be necessary. The development of the national Fly Home Network, provides an actionable, personalized, and meaningful way for everyone to take part in communities across Canada and the United States.”When a home buyer or seller is connected with an agent through the Fly Home Network, a portion of the commission is invested back into the initiative.
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