The company said it hopes to tap into some of the more than 66 million daily active Roblox users and attract a new fan base
MONTREAL — Cirque de Soleil Entertainment Group is joining forces with metaverse game developer Gamefam to create an online gaming experience on Roblox.
“Cirque du Soleil Tycoon will channel the influence of global online platform Roblox for immersive shared experiences and harness Cirque du Soleil’s high-end entertainment expertise, creative DNA, and multi-generational fanbase," the company's head of filmed and immersive entertainment, Sébastien Ouimet, in a press release.
Cirque du Soleil said this launch supports the company's newly defined mission to diversify its offerings beyond live shows. "Roblox is all about bringing people together, and in this case, also enabling us to offer a coveted behind-the-scenes experience to millions of fans at once, sans distance or other physical limitations."Cirque du Soleil Tycoon will be available for free in summer 2023 on most platforms and devices including consoles, computers and mobile phones.
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