Ditching alcohol in the first month of the year has become a trend, but the beverage industry sees opportunity in non-alcoholic drinks beyond just Dry January.
Addiction and recovery specialist Adam Jablin says the New Year is a good time to take a hard look at old habits on 'Kennedy.'
offerings in the U.S. through 2026 and 5.9% growth in the low-alcohol segment during the same period."Both no- and low-alcohol are in growth mode, outperforming the rest of the U.S. drinks market in terms of percentage increase, albeit on a smaller overall volumetric base," says Brandy Rand, chief strategy officer at IWSR.
Non-alcoholic beer dominates the segment and is expected to see the greatest growth in volume over other products in coming years, but alcohol-free ready-to-drink options and spirits are also poised for growth. "No-alcohol wine and beer have been available in the U.S. market for a long time," says Rand. "However, new entrants have garnered increased consumer attention through exciting brand propositions and enhanced flavor in much the same way that craft beer has in recent history."FOX Business
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