.Beyonce is continuing her partnership with TiffanyandCo with a new campaign video.
The video accompanies campaign imagery that was released last month, where Beyoncé is seen wearing custom looks from brands like LaQuan Smith, Graham Cruz, Michel Challita and others. She also models Tiffany styles from collections like Tiffany T, Tiffany HardWear, Tiffany Knot and Tiffany Lock. She’s also seen wearing pieces designed by Jean Schlumberger and Elsa Peretti.
“We have seen the worlds of culture and fashion colliding,” said Alexandre Arnault, executive vice president of product and communications at Tiffany & Co., on Beyoncé’s campaign. “So it made sense for us to tap into this rather than having a complete[ly] different side of Beyoncé.” Tiffany & Co. first tapped Beyoncé as a brand ambassador last year, along with her husband Jay-Z. The couple appeared in
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