Beyoncé concert weekend projected to bring millions to Houston economy

First it was Taylor Swift — a three day eras tour takeover in Houston. Then Drake announcing H-Town as his new home.

“We came all the way from New York City,” said Marie Lewis, who traveled to Houston for the Beyoncé concert.

“We’ve definitely felt a bigger uptick from this year compared to this weekend last year,” Allie Kapinus said. “We have a huge giant disco ball sitting above the entire lobby bar and cocktails with Beyoncé themes,” she said.Experts are projecting the data will agree. Hotels in The Medical Center and NRG market where Swift performed had nearly a 94% occupancy and saw a 61% increase in daily room rates, which was a bigger turnout than the final four.

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