Swedish consumers now have Beyoncé to blame for their bills, bills, bills
The chief economist at Danske Bank, the biggest bank in neighboring Denmark, said Wednesday that the singer’s decision to kick off her “Renaissance” world tour in Stockholm last month led to a surge in hotel and restaurant prices in the area as tens of thousands of fans descended on the city. Michael Grahn estimated that the extra demand from Beyoncé’s fans, known collectively as the BeyHive, was behind two-thirds of the price rises seen in the hospitality sector in May.
” Grahn said many fans had traveled to Sweden for the two sold-out concerts in the country as tickets were relatively cheaper than elsewhere and a “very weak” Swedish currency boosted their spending power. Some of Beyoncé’s US fans told BuzzFeed News in February that they had snapped up tickets for the singer’s Swedish concerts at a huge discount to her US shows.
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