80% fewer plastics will enter the ocean every year if products are designed and optimized to be easily disassembled and reused, according to the Ellen MacArthur Foundation.
“Reduce, reuse, recycle” has been an environmental mantra for decades. But for all their efforts, companies and consumers have made little progress on all three fronts.
America’s throwaway culture produces heaps of materials that essentially go nowhere. Landfill gas emissions are mostly methane and carbon dioxide, and methane is 28 to 36 times more effective than carbon at trapping heat in the atmosphere, according to a 2014 Intergovernmental Panel on Climate Change assessment report. The Environmental Protection Agency says emissions from municipal dumps is equivalent to poison spewed by 21.6 million passenger vehicles driven in a year.
To make recycling economically viable, the Ellen MacArthur Foundation recently launched the Extended Producer Responsibility pact, in which member companies that put packaging on the market must pay for its collection, sorting and recycling after use. Brands such as L’Oréal, Unilever and Tetra Pak are among more than 100 businesses that have signed up. Members that put packaging in the market pay a small fee, which goes directly toward collection, sorting and recycling.
She pointed to Coca-Cola’s World Without Waste Strategy, which aims to make 100% of its packaging recyclable globally by 2025, use at least 50% recycled material in packaging by 2030, and collect and recycle a bottle or can for each one sold by 2030.
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