As awareness grows around the world about the problem of food waste, one culprit in particular is drawing scrutiny: "best before" labels.
As awareness grows around the world about the problem of food waste, one culprit in particular is drawing scrutiny: “best before” labels.
“They read these dates and then they assume that it’s bad, they can’t eat it and they toss it, when these dates don’t actually mean that they’re not edible or they’re not still nutritious or tasty,” said Patty Apple, a manager at Food Shift, an Alameda, California, nonprofit that collects and uses expired or imperfect foods.
The United Nations estimates that 17% of global food production is wasted each year; most of that comes from households. In the U.S., as much as 35% of food available goes uneaten, ReFED says. That adds up to a lot of wasted energy — including the water, land and labor that goes into the food production — and higher greenhouse gas emissions when unwanted food goes into landfills.
But the effort is voluntary, and the language on labels continues to vary widely, from “sell by” to “enjoy by” to “freshest before.” A survey released in June by researchers at the University of Maryland found at least 50 different date labels used on U.S. grocery shelves and widespread confusion among customers.
Some U.K. grocery chains are actively encouraging customers to use their senses. Morrisons removed “use by” dates from most store-brand milk in January and replaced them with a “best before” label. Co-op, another grocery chain, did the same to its store-brand yogurts. “We have had dates on those packages for the last 20 years or so. Why fix it when it’s not broken?” Wetrov said.
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