Berner, the San Francisco native who's built a weed empire, reflects on his roots.
NEW YORK, NEW YORK - DECEMBER 01: Berner attends the Berner Gotti Dinner at The Smokers Club on December 01, 2021 in New York City. "I would just say I'm a workaholic. That's probably the best way to describe it," he said.It's been 16 years since his first album was released, and he says his music still has a message.
His first job when he was 18 was at a marijuana dispensary. 20 years later, he calls the business of cannabis both controversial and cutthroat. "I think Cookies has helped normalize cannabis," Berner said. "I think we're one of the first brands. I think we're one of the first globally recognized brands. So I think we help normalize cannabis just like a real business. But, you know, at the same time, we're a big platform. If you go to a Cookie store, if you go intoand San Francisco right now, you'll probably see the shelf is probably maybe 30% of our brand and then the rest is other brands.
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