Berlin's leading public transport company is advertising edible hemp tickets during the Christmas season
the campaign's goal is to invite Berliners to take the bus or the underground during the stressful Christmas period.
"We do make very clear that anyone who wants to use the ticket as an actual ticket, please only nibble on it or eat it after your journey as if it has a bite out of it, it is no longer valid," he said to Reuters. Berliners get used to BVG's cheeky advertising campaigns. The German capital's public transport operator launched several ironic and engaging campaigns that have become advertising case studies over the years., BVG clarifies that it is against any drug use - whether illegal or legal. However, the company said it is in favor of a more open approach to entirely harmless substances.... [+]
marketing campaign around the topic of hemp, the Berliner Verkehrsbetriebe are currently testing the social acceptance around the iconic plant: Until Friday inclusive, the transport company is offering its passengers the so-called"hemp ticket" for purchase in its own customer centers. Photo: Fabian Sommer/dpa , Christine Wolburg, head of sales and marketing at BVG, said:"We know well how exhausting the last days before Christmas can be.
on the political agenda. Although there are no proposals and time frames on legalizing cannabis, the interest in Germany's drug policy development has grown significantly.
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