After four consecutive years of sales growth, sales of ultra-expensive Bentley cars and SUVS were down 11% last year.
After four consecutive years of sales growth, sales of ultra-expensive Bentley cars and SUVs were down 11% last year. Bentley chief executive Adrian Hallmark, in a presentation to reporters, blamed “a level of emotional sensitivity” among the brand’s wealthy clientele. In particular, Bentley buyers were sensitive about high interest rates, a Bentley spokesperson explained later.
Bentley’s sales figures are tiny compared even to more mainstream luxury brands like Audi — both are owned by the Volkswagen Group — which sold 1.9 million vehicles globally last year. Still, Bentley sells more cars than costlier brands like Rolls-Royce, which sold just over 6,000 vehicles last year. That was an all-time record for Rolls-Royce cars priced at a minimum of around $350,000. Evidently, not all ultra-luxury car buyers were quite so sensitive.
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