Bullish for the future: Bentley Chairman Adrian Hallmark on executing firm’s Beyond100 plan
“We’re also changing the engineering prototype workshop and the launch quality centre, where we trial production before it goes into the factory. By doing that, we will empty the hall on the main site, which is as big as the current assembly hall that built our 14,500 cars last year. We will then completely renovate that hall and put in the new production system, with floor-mounted, autonomous, guided production trolleys and supplier components.
“The bodies will come in, we will paint them and go through the same added-value process that we do today, which is way more than any other UK luxury [car] manufacturer. And because the cost is effective, the quality is unbeatable. And it makes Bentley absolutely authentic.”“The growth potential is so big that you wouldn’t know where to start.
“As autonomous [driving] kicks in and as people can do more in the car, even if they’re being chauffeured by a real chauffeur or a digital one, we want to take the experience in the vehicle to a completely different level. So it’s not about the look, the aesthetics or the way we do the icons on the screen. It’s about the functionality that we can build in. And we’ve got five fields of activity that we want to lead in.
“What we’re working on, together with the group but also with some other start-ups, is charging solutions at home, whether that’s inductive or robotic. All of these things can be done at relatively low cost with a bit of innovation, and they can take the hassle away.“You can look at the maturity of those technologies and when they can be fed into the market industrialised, certified, validated and safe.
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