Ben & Jerry’s accuses Unilever of ‘pressure tactics’ in Israel flap

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Ben & Jerry’s accuses Unilever of ‘pressure tactics’ in Israel flap
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Ben & Jerry’s sued Unilever to try to stop the sale of its business in Israel to local licensee Avi Zinger.

The Cherry Garcia ice cream maker surpassed $1 billion in sales last year for the first time, becoming one of 13 Unilever brands to achieve such a scale, the board also said.

Ben & Jerry’s sued Unilever, which has owned the Burlington, Vt.-based company since 2000, on July 5 to try to stop the sale of its business in Israel toBen & Jerry’s last year said it no longer wanted to sell its products in the occupied West Bank because it was, which prompted Unilever to make the sale. The deal with Zinger made the ice cream available to all consumers in Israel and the occupied West Bank.

Ben & Jerry’s last year said it no longer wanted to sell its products in the occupied West Bank because it was “inconsistent” with its values.“This decision for us to go to court is because of Unilever’s sale without our input, which is a clear violation of the letter and the spirit of our original acquisition agreement with Unilever,” board chairperson Anuradha Mittal said in an interview with Reuters.

Unilever has more than 400 brands, including Dove soap, Hellmann’s mayonnaise, Knorr soup and Vaseline skin lotion.

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