Ben Affleck’s AIRMovie opens in its first 5 days at the domestic box office with an impressive $20.2 million, outperforming previous projections.
Ben Affleck's new directorial outing Air—which tells the story of a Nike salesman Sonny Vaccaro as he tries to get a rookie Michael Jordan to sign on to create the now iconic Air Jordan shoe brand—is off to a great start at the box office. The new film has pulled in $14.4 million in its first 3-day weekend at the Domestic Box Office. Adding in the two extra days since the film's premiere on Wednesday, April 5, the dramatic comedy has secured itself a healthy $20.
The 5-day earnings see Air outperforming original projections and are a fantastic start for a dramedy aimed at adults. Following a strong opening on Wednesday of $3.2 million, the film saw a slight dip of 26% on Thursday with $2.4 million. This would ramp back up on Friday with an increase of 106% percent, ending the first day of the 3-day weekend with $5 million. Saturday saw the daily gross be even higher than the day before, ending with $5.8 million, a 16% increase.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT The film's 3-day weekend earning of $14.4 million places the film at fourth place at the Domestic Box Office. Leading the pack by a large margin is the newly released Super Mario Bros movie with a massive domestic pull of $146.36 million—the film has now taken the record for the largest global opening for an animated film of all time at a staggering $377.2 million.
Air is currently available exclusively in theaters. Check out the trailer and the synopsis for the new dramedy film down below. From award-winning director Ben Affleck, AIR reveals the unbelievable game-changing partnership between a then rookie Michael Jordan and Nike’s fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand.
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