McSweeney's launched The Believer in 2003 and built a literary legacy.
The Believer carved its reputation as a clever and jocular outlet for a reader in pursuit of high-brow content that was not as stuffy as some East Coast counterparts .
Founded in 2003 by Heidi Julavits, Ed Park, and Vendela Vida, the bimonthly Believer magazine was a favorite among the titles in the SF-based independent nonprofit publisher McSweeney’s inventory.reads like the Avengers for aughts-era bookworks. Zadie Smith, Haruki Murakami, Jessica Hopper and Hanif Abdurraqib, among numerous others, appeared in the magazine. In the latest iteration of the magazine, Nick Hornby’s column, “What I’ve Been Reading,” is revived.
The typical articles and interviews printed in the pages of The Believer were informed and deeply curious. When Eggers interviewed musician Jack White in 2003, his Q&A began: “The best thing we can do is talk about upholstery.” The ensuing conversation revealed more about the personality of the blues rocker than any rock 'n' roll rag ever could.
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