Belle of the book ball: Book Tok drives demand for immersive fantasy events among younger users

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Belle of the book ball: Book Tok drives demand for immersive fantasy events among younger users
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Whether you’re an inveterate fantasy lover who has attended a dozen conventions, a lifelong LARP-er, or a voracious reader who has found it difficult to leave your favorite characters confined within the pages of a paperback, these event planners promise you a night of wish fulfillment, community and escapism from everyday concerns.

Social media has always peddled a fantasy, from lavish vacations to perfectly plated entrees to airbrushed selfies. But some entrepreneurs are using social media to sell a more literal fairytale, promising a night of wish fulfillment for anyone who ever dreamed of living in another world.

Maas’ bestselling “A Court of Thorns and Roses” book series. After tickets went on sale last summer, the event quickly sold out at more than 1,000 participants, each paying between $230 and $320. Fantasy content creator Juliette Sureau was recently hired to play a main character at the event. Before dipping her toes into more mainstream balls and dances, Sureau belonged to a bubble of what she calls “ultra nerds” — fantasy lovers who attend conventions, role play and play Dungeons & Dragons.

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