Ineos Automotive turns to Belstaff for help with its first-ever go at a special edition model
It’s a wonder that it’s taken Ineos this long to arrive at the concept of a limited edition Grenadier. The square-jawed off-roader is a chip off the old Defender block, after all, and Land Rover is a past master when it comes to the business of sprinkling a car with easy-win confetti. Some of these were legitimately brilliant, of course some less so but with a peerless lineage and what seemed like a million years of production, it had plenty of inspiration to call upon.
Ineos, which has been a car company for about three minutes, has had to work a bit harder. In fact, it has swerved around the issue of its own age by observing someone else’s: the limited edition Grenadier is called the 1924 to celebrate the first 100 years of British clothing firm, Belstaff. Why, exactly? Well, devotees will doubtless recall that a tie-up has existed since day one, and that the model’s Trialmaster and Fieldmaster trim levels are based on Belstaff jackets.
Anyhoo, the brand was founded a century ago, so today we get 1,924 examples of the Grenadier in a ‘contrasting colour palette of Magic Mushroom and Inky Black, exclusive gloss black diamond-cut 17-inch two-tone alloy wheels and a dechromed black grille trim with front and rear skid plates in dark grey.
Things get no more conspicuous inside, where you’ll find a dark green finish set against black saddle leather trim, but will need to look up to clock the Belstaff logo on the overhead panel. Or get a passenger to read out the unique production number from the tiny plaque in front of them. Shouty, it isn’t. And nor is it going to be any different to drive, clearly. Although, in fairness,, the manufacturer can point to significant advancements it is making elsewhere on that score.
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