Behind the curve: shapewear trend shows time of the hourglass has come

From Lululemon’s Tik Tok-famous ‘BBL top’ to Lizzo’s Yitty line, the aesthetic is clear

When an athleisure jacket racks up 2.8bnon a social media platform with reviewers praising its ability to create an hourglass silhouette, you know it’s a signal that this is a body shape that is – dare we say it – trending.

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