Beer fear: Japan urged to stock up for Rugby World Cup | Sport24news
Tokyo - When hosting an international rugby tournament and welcoming thirsty fans from around the world, the last thing you want to do is run out of beer.bosses to Japanese hosts as they gear up for the global showcase that kicks off on September 20.
Rugby bosses have warned host cities about running out of ale, using anecdotes such as when Australian and Irish fans drank the city of Adelaide dry, forcing emergency supplies to be brought in from surrounding areas. Rugby culture"is not widely known in Japan", admitted a spokesperson for the World Cup organising committee, confirming the message was being passed on to host cities.
Heineken is a global sponsor for the Rugby World Cup and will be sold at stadiums and other officially sanctioned areas.
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