Castle Lager has launched a first-of-its-kind innovation in South Africa that will use by-products of its beer brewing process to produce bread that is high in fibre, sustainable and a source of protein
Dubbed “bread of the nation”, this initiative forms part of the brand’s Better World Programme. The brand states that it uses high-quality, locally grown grains to brew Mzansi’s favourite beer and the by-product will be repurposed to produce approximately 30 000 loaves for South African communities. Happy ending for indebted, talented student
"As a proudly South African brand, we are delighted to leverage our production process for the greater good that will fuel the everyday hardworking South African. Bread of the nation forms part of Castle Lager’s rebranding campaign to bring Mzansi’s favourite brew closer to our communities. This campaign speaks to our commitment to using the power of our brand to reshape and rebuild a better South Africa," she said.
"This initiative by SAB to utilise a by-product – something that would ordinarily be viewed as waste and end up contributing to climate change – and transforming it into a nutritious means of feeding those in desperate need, is an example of the kind of innovation it will take to solve hunger in South Africa.
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