Total alcohol sales dip for the first time in a decade, even as ciders and alcopops gain ground.
Canadians appear to be losing their taste for alcohol, according to findings in a new report that showed beer and wine sales at historic lows.
Stricter drinking guidelines and a new alcohol tax on the horizon send signals that further change is brewing.The report, released by Statistics Canada, a government data cruncher, found that sales of alcohol slid for first time in a decade, by 1.2%. Wine sales decreased by 4%, the largest decrease ever recorded by Statistics Canada.
Meanwhile, ciders and wine coolers, also known as alcopops, have claimed the majority of that lost market share, increasing by 5%, the highest rise in market share among all alcoholic beverage categories. Their total value in sales were up by 13.5% from 2021-22 compared to the previous year. However, more change could be fermenting in the alcohol industry. Starting on 1 April, federal taxes on all beer, wine and spirits will rise by 6.3%, the Toronto Star reports.
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