MLB’s ten highest-paid players are breaking the bank, with Mets shortstop Francisco Lindor leading a group earning a combined $357 million
in April highlighting the earnings stratification with the finding that 100 of the league’s 902 players will earn more than half of all salary money this season, up from 42.5% in 2017. Hitting further into the lower levels of the sport, MLB pared its number of minor league affiliates toMaking matters worse are the relatively limited opportunities baseball players have off the field. Shohei Ohtani will earnestimates, a figure that would barely land him among the NBA’s top 20.
“It’s a hell of a long season,” says Joe Favorito, a veteran sports marketing consultant. “You have natural gaps in every other sport where if players want to do things off the field, whether it’s community events or promotions, there’s time to do that. There’s no time to do that in baseball.” All of that, along with the glacial pace of free agency in recent years, will be the backdrop of contentious negotiations between the owners and the players’ union for a new collective bargaining agreement, with the current pact expiring in December. Many in the sport anticipate baseball’s first work stoppage in more than a quarter-century.
For now, baseball’s elite can only dream of the day when the endorsement dollars start to match the playing contracts, although a few green shoots offer hope in the form of a crop of young stars that includes Atlanta Braves outfielder Ronald Acuña Jr. and San Diego Padres shortstop Fernando Tatis Jr. Perhaps their popularity both in the U.S. and abroad will tantalize advertisers in a way their predecessors couldn’t—or perhaps Ohtani will blossom into the icon the sport has long sought.
“It’s not something that can happen in one or two years,” says Favorito. “It has to be a concerted effort made by the players, the Players Association and the league that you’re going to market stars in ways that you never have been before.”Francisco Lindor has gotten off to a rough start as a Met, batting .220 after a trade from Cleveland in January, but his bank account has never looked better: The mega-contract he signed this spring pays him $22.
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