Barstool Sports' CEO predicts how the pandemic will shape the future of sports media and explains why she's betting on TikTok and Instagram Live
TikTok and Instagram are having a moment, as people remain in lockdown and look for ways to connect through social media.
Nardini also expects to see a big shift within sports media to personalities, who are helping draw audiences amid the absence of live sports. TikTok and Instagram are having a moment, as people remain in lockdown and look for ways to connect through social media. Nardini said Barstool Sports, a digital-media brand focused on sports and entertainment, has been focusing more in TikTok and Instagram Live in recent weeks to pounce on these shifts.
Barstool Sports has also started hiring with TikTok in mind. The company recently picked up the XFL's former social-media editor,"We're really looking for talent that are going to succeed on TikTok first and foremost," she said. "That's a change." "There's going to be a really big move to personality," Nardini said. "Right now, there are very few news headlines and no sports to talk about. The vast majority of sports media does play-by-play coverage or sports analysis. People aren't looking for 10-times-over sports analysis. What they are looking for is personality."
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Barstool Sports CEO talks TikTok, Instagram, sports media future - Business InsiderBarstool Sports' CEO explains why she's betting on TikTok and Instagram Live and how the pandemic is shaping the future of sports media
Read more »
Opinion | Why the year of women’s sports thriving is now the year of women’s sports survivalOpinion | Jessica Luther: 'The legal setbacks for women’s soccer, the cancellation of women’s leagues...together they remind us that the fight for women’s sports is always uphill and always happening.' - NBCNewsTHINK
Read more »
YMCA CEO seeks $60 billion for nonprofits and aid for youth sportsThe YMCA and more than 100 politicians support the Save Organizations that Serve (SOS) America Act, which seeks emergency funding for nonprofits.
Read more »
After message from Trump, UFC marks sports' returnAfter sports broadcaster ESPN aired a taped message of approval by President Trump, UFC 249 unfolded to mark the return of high-profile sports after a roughly two-month absence due to the ongoing coronavirus pandemic.
Read more »
Celebrities, Sports Figures, Politicians Give Mother’s Day Shout-Outs To Their Moms In Online SalutesThere’s no brunch outside of the home this year, but there’s plenty of love shared online for mothers around the globe this Mother’s Day. Politicians, sports figures, celebrities …
Read more »
Coronavirus updates: Trump says 'we want our sports back' as he congratulates UFC for holding fightNEW: “It’s not that we’re not talking. We are. It’s just informal at this stage,” Larry Kudlow tells gstephanopoulos when pressed on new round of stimulus negotiations. Kudlow adds many would like to “pause” to assess impact of first round of relief.
Read more »