In August, Barcelona said they would launch a new media arm with a valuation of $1billion. Things have not gone to plan...
“Over the past few years, we have made considerable progress in the digital ecosystem, turning our assets into a creative hub that boosts ’s brand to unique levels in the world.” These words were attributed to club president Joan Laporta in a press release announcing a new ‘Barca Media’ brand in August. The brand, containing all of the club’s digital and audiovisual production activities, was valued at $1billion .
So Laporta and other directors had to give personal bank guarantees for La Liga to accept the registration of last-minute loan signings and . It was the third such bank guarantee Barcelona executives had arranged over the past 12 months. Further issues with the Barca Media plan quickly emerged. On September 8, the date for financing to be completed was moved back — from next month to March 2024.
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