Barbie is all virgin plastic for now --- but Mattel's pledge for less packaging and recycled toys means change is coming

The maker of Barbie dolls and Hot Wheels cars announced Wednesday that it plans to reduce plastic packaging by 25% per product by 2030.

Mattel MAT, +10.76%, one of the world’s largest toy companies, believes so.

Plastic pollution in the ocean is projected to increase significantly in the coming decades, with some estimates predicting a rise to 29 million tons annually by 2040, according to Pew Trusts. This plastic can harm fish and other wildlife and spoil water recreation. “You don’t even realize how much plastic comes with a toy until you see the mess left behind at a child’s birthday party or during the holiday season. Kudos to Mattel for addressing its role in the toy industry’s plastic packaging problem,” said Leslie Samuelrich, president of Green Century Capital Management.

Additional steps in the company’s sustainability report include expanding a goal for 95% of paper and wood fiber used in its products and packaging to be certified by the Rainforest Alliance and the launch of a toy takeback program that will recover and reuse some materials from old Mattel toys.“Mattel’s new goal is particularly important because it addresses the company’s total plastic use, not just reducing new plastic in favor of recycled material,” Green Century’s Samuelrich said.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

MarketWatch /  🏆 3. in US

South Africa Latest News, South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Shop Like Barbie: Hot Pink Picks Inspired By The Iconic DollIn anticipation of the live-action adaptation of the world-famous doll, here's how to get your own Barbie-approved pink wardrobe.
Read more »

Toymaker Mattel explores sale, has held talks with Apollo, L Catterton - sourceToymaker Mattel Inc is exploring a sale and has held talks with buyout firms, including Apollo Global Management Inc and L Catterton, a source familiar with the matter told Reuters on Tuesday.
Read more »

Margot Robbie's 'Barbie' movie look revealed in first teaser imageLife in plastic is certainly looking fantastic for Margot Robbie, as Warner Bros. teased Barbie fans with a glimpse of its upcoming new movie.
Read more »

Here's our first look at Margot Robbie as BarbiePink convertible and all
Read more »