Still haven’t seen “Barbie” or “Oppenheimer”? This Sunday, you’ll be able to catch up for $4 a ticket in movie theaters nationwide.
Theater owners announced Monday that the second annualwill be held Sunday, Aug. 27. For one day, all movies — in all formats and at all showtimes — will be $4 at participating theaters. More than 3,000 theaters are participating, which accounts for most of the cinemas in the U.S., including the leading chains AMC and Regal.
It’s the second straight year theaters are trotting out the one-day event at the tail end of summer. Last year’s inaugural National Cinema Day, put on by the Cinema Foundation, a nonprofit affiliate of the National Association of Theater Owners,. An estimated 8.1 million moviegoers bought $3 tickets on Saturday, Sept. 3. The average movie ticket in 2022, according to NATO, cost $10.53.
The discount gimmick turned into the highest attended day of the year for theaters. A normally quiet time instead saw cinemas crowded with moviegoers — and theaters sold plenty of popcorn. This year, the day is moving up slightly on the calendar, shifting from Saturday to Sunday, and costs $1 more.
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