Belgian cinema operator Kinepolis said on Thursday July was one of its best months in terms of sales as blockbuster films 'Barbie' and 'Oppenheimer', along with rainy weather in Northern Europe, lured people into cinemas.'Imagine a month that was, let's say, not maybe a record month, but amongst the highe
Belgian cinema operator Kinepolis said on Thursday July was one of its best months in terms of sales as blockbuster films"Barbie" and"Oppenheimer", along with rainy weather in Northern Europe, lured people into cinemas.
Cinemas have benefited this year from a string of strong film releases such as"The Super Mario Bros. Movie" as well as"Barbie" and"Oppenheimer" - dubbed"Barbenheimer" in a marketing blitz that had movie halls buzzing. While the rains were boosting attendance in countries like Belgium, Kinepolis' top market, and the Netherlands, media reported that scorching heat was driving people to attend air-conditioned cinemas in the United States.
On Thursday, Kinepolis posted record half-year sales, as attendance at its cinemas grew 22.8 per cent year-on-year to 16.8 million visitors.