After a feverish drumbeat propelled forward by a mushroom cloud of memes, the most anticipated day on the year's movie calendar finally arrived as 'Barbie' and 'Oppenheimer' -- two movie opposites brought together by cross-marketing fate -- landed in theaters.
Waves of pink-clad moviegoers passed under carboard palm trees on the frenzied first day of "Barbenheimer."
But many are flocking to see both on opening weekend. The National Association of Theater Owners says some 200,000 moviegoers in North America have booked same-day tickets to each movie. The movie of the summer has turned out to be not "Indiana Jones" or "The Flash," but a double feature. Warner Bros. said Friday that "Barbie" took in US$22.5 million in Thursday previews, the best such tally of the year and a clear sign that the film will easily sail past US$100 million for the weekend. Universal Pictures' "Oppenheimer" notched US$10.5 million in preshow ticket sales, a likewise strong start.
"I used to go to the movies a lot with my family and friends before corona happened. I'm very excited," said Robinson. "It'll be interesting to not leave the movie theater. Usually, it's like bathroom and go home."
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