Banijay is expanding its footprint in Italy’s scripted production arena by partnering with Greenboo Production, the shingle recently founded by “Perfect Strangers” producer Marco …
Formerly known as Bamboo Production, Greenboo was launched last year by Belardi, who formerly headed the Leone Film Group’s film and TV company Lotus Production.
“Greenboo is a promising new venture, which, thanks to the experience of its founder, Marco, has already launched numerous high-profile projects with great writing and directing talent attached,” said Paolo Bassetti, president and country manager of Banijay Italia Holding in a statement. “For us at Banijay Italia Holding, partnering with this rising force represents a significant stride to expand our industry position in scripted, feature films and cinema.
Added Banijay CEO Marco Bassetti: “This collaboration will allow Greenboo to tap into the expertise of our labels and teams across the world, maximising their creative potential, and building our library of local language content, as well as amplifying our position as a significant partner for talent, broadcasters and platforms internationally.”
“I’m immensely proud that a powerhouse like Banijay is investing in a company I founded, and I thank Marco and Paolo Bassetti for the trust shown. I am sure that together, Greenboo will continue to flourish and hit even more significant milestones,” said Belardi.
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