Gap Inc.’s $2 billion brand has been evolving to offer a broad “lifestyle” assortment.
San Francisco’s Union Square, suffering from store closings due to high incidents of homelessness and crime and depressed shopper traffic, got a lift with the opening of a
The store has a selection of ready-to-wear, accessories and the newly launched BR Home collection of seating, dining furniture and lighting installation designed to complement the apparel collections. Last month, Banana Republic introduced furniture, lighting and decor to its BR Home Collection, in another step ahead toward evolving into a true lifestyle brand, one that’s less dependent on men’s and women’s fashion. “We started with textiles last spring. Now we have a more cohesive collection,” Stangl told WWD at a dinner at the Aman New York hotel to officially unveil the new home products.
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