Bad Bunny's enormous success: Why the reggaeton artist is dominating the popular music scene

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Bad Bunny's enormous success: Why the reggaeton artist is dominating the popular music scene
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Puerto Rican superstar Bad Bunny is dominating the music industry. His latest album is in its seventh week at No. 1 on the Billboard 200 chart. So what’s behind his massive success?

In the song, the title of which translates to “If I See Your Mom” in English, Ocasio sings about running into his ex-girlfriend’s mother. Valle Schorske says the song plays into Vega Baja’s small-town feel, where it’s hard to be anonymous.

Valle Schorske notes in her profile that Ocasio largely sings Puerto Rican Spanish: In his words, he cracked “” without sacrificing his mother tongue. Puerto Rican and Caribbean Spanish are often maligned, Valle Schorske says, with critics calling the dialect too playful or saying it uses too much English.

“Despite his global success, [Bad Bunny] is always looking to remind his audience where his music is rooted,” says Valle Schorske.,” or “Blackout” in English. In 2021, Luma Energy took ownership of Puerto Rico’s electrical grid. Since then, there have been blackouts and rising energy prices, with Puerto Ricans forced to pay more for less reliable electricity.for the blackouts.

During that same July concert, Ocasio invited up-and-coming queer Puerto Rican artists to share the stage with him while he sang backup to their songs.

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