EXCLUSIVE: Seventeen years after the release of Bad Boys II, Sony’s Bad Boys For Life dominated domestic, overseas and global turnstiles in its mid-January debut. On Saturday, it will cross $400 mi…
The $90M Adil & Bilall-helmed threequel held the top spot at offshore turnstiles for three weekends, seeing strong holds throughout. Boosted by positive response, andThe Top 10 markets to date are the UK , Germany , France , Australia , Mexico , Russia , Saudi Arabia , Spain , Netherlands and the UAE . Germany, the UK and France were the biggest markets on the previous installment.
Promotional efforts overseas, where the last film finaled at an unadjusted $134.7M, included Smith, Martin Lawrence, producer Jerry Bruckheimer and the directors doing press in Paris, including surprising a packed room of fans at a screening. Specialized content was crafted with social media influencers and channels for the UK’s LADbible and Unilad; Russia’s most popular social network, VK; and top French influencers McFly & Carlito .
The team was also in Berlin for the German premiere and social media integration, including a sing-off challenge with Smith and Lawrence against fan-favorite players from FC Bayern München, as well as engaging with leading German sports/comedy/music influencer, Bodyformus. and participated in a digital stunt with top YouTuber, El Rubius, drawing 8M views in 24 hours. In Miami, the duo worked with Australia’s The Project, Brazil’s Omelete and popular Mexican influencer, El Scorpion.
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