The report revealed that 78 percent or respondents said they plan to spend more or the same as last year on children’s footwear.
This consumer poll follows a prior report of footwear industry leaders regarding their top business concerns.
Polk said the consumer survey “is also extremely important to understanding the health of the U.S. economy as footwear is a vital barometer as a product families must purchase. It shows several interesting shifts occurring in family spending and channels.” “FDRA’s recent survey of 100 of the top shoe CEOs revealed their biggest concern as we start the back-to-school season is no longer supply chain issues, but consumer behavior shifts as the economy slows and inflation continues to eat into pocketbooks. That is why this report is so important because it gets us closer to understanding where families plan to shop, how much they are expecting to spend, and what is influencing their choices,” said FDRA senior vice president Andy Polk.
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